Top 5 Fashion Games on Android in the US, Q1 2025

In the first quarter of 2025, the fashion gaming sector on Android in the United States witnessed some intriguing trends. Here's a closer look at the top five fashion games during this period, based on data from Sensor Tower.

Skincare Time: Makeover ASMR from FALCON GAME showed diverse performance metrics. Weekly downloads started strong, reaching around 76.6K in mid-January, before declining to approximately 38.8K by the end of March. Revenue peaked at $575 in late January but dropped to zero by February. Active users followed a similar downward trend, beginning at 82K and ending the quarter at about 46K.

Eye Color Mix, published by CrazyLabs LTD, had an interesting trajectory. Downloads fluctuated, with a noticeable peak at 39.4K in mid-February. The game saw a significant increase in active users, starting at 80.4K and peaking at 108K in early March before dropping to 69K by the quarter's end.

Paper Doll Diary: Dress Up DIY from Bravestars Games experienced a steady decline in downloads from 37.3K at the start of the quarter to 17.3K at the end. Active users also decreased from about 133K to 83K, despite a mid-quarter dip and subsequent recovery.

Merge Studio: Fashion Makeover by Paxie Games maintained consistent revenue, averaging around $61K weekly, with a peak of $69K in late February. Downloads remained relatively stable, with numbers around 24K to 31.8K. Active users peaked at 133K in early March before declining to 98.5K by the end of the quarter.

Glow Fashion Idol, another title from CrazyLabs LTD, saw a peak in revenue of $50K in late February. Downloads decreased over the quarter, starting at 23.7K and ending at 10K. Active users increased initially, peaking at 66K in mid-February, before falling to 56.8K by the end of March.

These insights offer a glimpse into the dynamic fashion gaming landscape on Android, with more detailed data available through Sensor Tower.